Project One Percent is a global movement of people who want to get the word out about Environmental Tracking: a market mechanism designed to cut emissions and drive greater corporate transparency.
Approximately a quarter of the money invested in the stock market is invested through indexes you’ve probably heard of like the FTSE [UK], S&P [US], Nikkei [Japan] or your national equivalent. That’s a lot of money. Around $15 trillion in fact.
Picture this. What if we could harness the power of that money so that every time a company pursued an environmentally damaging course of action it also damaged its share price? Suddenly companies would be presented with an incentive to cut emissions. And in a language they understand: money.
Luckily we can. But we need your help to make it happen. We need to put pressure on financial institutions, and the people managing our pensions [and futures] to start supporting Environmental Tracking.
Participating can range from giving us your ‘digital vote’ by liking us on facebook or following us on twitter, to volunteering a few hours a month or a week to grow the movement. Check out www.projectonepercent.org/join for more information.
Find out more about Environmental Tracking by watching our latest video
The above video is an extract from the EIO's soon-to-be-launched crowd funding campaign. Please check back soon for more details. In the meantime if you would like to support the EIO in continuing its work, please visit the donate page.